“Yada,” the latest single from Malian singer-songwriter Fatoumata Diawara‘s 2023 album London Ko, is a compelling fusion of traditional Malian rhythms, pop and electronic sounds. Sung in Bambara, the track delivers a powerful message about humility and self-awareness. In the lyrics, Diawara addresses an individual consumed by wealth and fame, reminding them that material possessions and social status do not confer superiority. The recurring plea, “Let’s be more humble,” underscores the song’s central theme.
Musically, “Yada” opens with a bold electric guitar riff that sets a steady groove, complemented by Diawara’s soothing and nurturing vocals. The track crescendos with an electrifying guitar solo, showcasing her prowess as a performer and blending electronic sounds with traditional Malian rhythms. This synthesis reflects the avant-garde direction of London Ko, an album that represents a new generation of musicians pushing the boundaries of Malian music.
The official music video for “Yada” visually encapsulates the song’s themes, featuring Diawara in striking traditional costumes and shell jewellery, celebrating Malian culture while delivering a universal message.
Fatoumata Diawara is currently touring across Europe, with performances scheduled in Germany, Switzerland, Hungary, Italy, the UK, Turkey, and France. Her UK stop-over is set on the 17th of May at London’s Barbican Centre.
For more information about her tour dates and venues, please visit her official tour page. To stream, listen to, and purchase her album London Ko, you can explore her Bandcamp page.